Fierce Attitude M/T. A pickup tire that "performed like no other tire in the mud," said Barry Petrea, CEO of the Fierce brand. The tires will be available in 11 popular sizes ranging from 16 to 18 inches and are designed for pickups and SUVs.
The Goodyear Fierce Attitude M/T 225/75 R16 tire is suitable for moderate off-road conditions, provided that is not your main concern. First of all, Goodyear Fierce Attitude MT LT225 / 75R16 provides a fairly high level of comfort when driving on asphalt, although Goodyear Fierce Attitude MT 225/75 R16 should not be chosen for everyday use.
Attitude M/T features massive lugs and a high void ratio tread for more efficient self-cleaning. The sidewalls of the tire feature barbed wire for a more "radical look".
The Fierce brand was first introduced in early 2006. The company's plans to market the tires under this brand were disrupted by a strike by the USW Steel Workers' Union in late 2006. As Mr. Petrea said in an interview with Modern Tire Dealer, "It wasn't until 2008 that we were able to reopen supply chains."
Fierce tires were originally sold exclusively through the Kelly brand network, but will now be available from all Goodyear dealers. The point is that the Kelly brand "was not targeted at the UHP segment."
This tire is designed to fit most sizes in a load range of E and is well suited for the class of light truck vehicles that require increased traction, for example where conditions can quickly turn into a bath of mud.
The highlight of the Goodyear Fierce Attitude's mud-specific tread design is the large alternating lugs, which are separated by deep and wide cavities. Integrated into the lugs are a series of notches that allow the large lugs to flex while providing additional leading edges with each turn.
These sipes also greatly aid traction on the road in wet weather, making the Fierce Attitude a very competitive contender for on-road conditions with the mud tire category. The cavities around the large lugs provide enough self-cleaning channels to direct mud and water out of the tread.
These more offset shoulder blocks not only work well in mud but also create a pattern that practically extends across the road. The tread cavities also have suction breakers in the valley of the cavities that help loosen thick mud. The rim protectors, which essentially consist of extra material around the rim, not only protect the pricier ones from the curb, as Goodyear advertises, but also from rocks that may surprise you on the road.
When it comes to optics, the Goodyear Fierce Attitude MT gets good marks for an aggressive profile and mean profile picture. For all those looking for raised white letters, yes, they have them too. The sidewall pattern contains a triangle and barbed wire pattern that not only provides traction in deep mud but also protects the sidewall with an additional layer of rubber on the ground.
Goodyear's consumer preference survey found that the main requirement for most high-speed car owners in Europe is to be in control of the car in the rain. To maintain traction in these conditions, tires must successfully remove water from the space between the tread rubber and the road surface. This effect is achieved in all tires by squeezing water into the tread grooves. But the faster the car goes, the more water the tires have to remove and the less tread rubber is in contact with the road. As the speed increases, the tires gradually lose traction, and the driver has less control over the vehicle, and the braking distance increases.
With an optimized tread pattern that prevents aquaplaning, Goodyear Excellence tires can drain large amounts of water and keep the tread in direct contact with the road surface, providing improved protection against aquaplaning. In addition, the high-tech silica-reinforced Goodyear Best in Wet tread compound further enhances Goodyear Excellence's wet safety performance.
Thanks to the use of new polymers, the Goodyear Excellence tire provides improved traction on the asphalt in all road conditions and allows you to drive safely at high speeds on both wet and dry roads.